BMW describes it as the world’s first “color-changing” car. The Dee, which stands for “Digital Emotional Experience,” can cycle between 32 different colors, the company said in a press release on Thursday, while unveiling the car at the 2023 Consumer Electronics Show in Las Vegas.
The car can cycle between 32 different solid exterior colors, with mix-and-match capabilities due to its 240 different panel segments. That’s a significant leap past BMW’s earlier iteration showcased last year, which could only alternate between black, white and gray.
As with any concept vehicle, the technology behind the Dee’s color-changing capabilities is likely years away from consumer availability. Exposure to the elements in day-to-day driving — from car washes to flying insects — keeps the high-tech panels from performing in the real world, The Verge noted Thursday.
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