This past year has sparked many cultural shifts in the world around us, driving consumers to reevaluate what truly matters to them regarding the way they live and the products they buy. These forces provide a sturdy framework for developing foods and beverages that should achieve desirable market penetration. According to ADM’s 3rd Annual Proprietary Global Consumer Trends Report, there are four evergreen macro drivers that are directing consumers’ priorities and considerations for how they choose to live their best lives.
Shifting lifestyles: how consumers work today shape the structure of their daily routines including how (and when) they shop, prep (cook) and eat. Technological acceleration: Information access and social connectivity are opening new experiences in food culture, and advancements in the supply and production sector are generating more innovations delivered quickly to market. Demographic changes: Migration and urbanization are increasing exposure to multi-cultural customs and cuisines, and the emergence of distinct generational characteristics will create new opportunities for differentiated products.
Economic & political climate: As 2023 dawns, political and consumer activism will continue to drive conscientious consumption. This will impact products they choose as they signal support through their purchasing as they nourish themselves and their families. These macro currents along with enduring consumer tendencies (health/well-being, sustainability and food security) have coalesced to yield eight significant and distinct consumer trends.
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