In preparation for the Allure Best of Beauty Awards: Eye Makeup, we editors have been swatching and swiping no shortage of formulas, and products that work for both night-out smoky eyes and more demure — but just as interesting — work-day looks. Our intrepid testing may have filled our small
apartment closets and turned our vanities into a mountain of merch, but it led us to some real winners. Take, for instance, Ami Colé's Lash Amplifying Mascara, a first-time champion that's our new-go to for those days when only high-drama will do. Or Hourglass Cosmetics Voyeur Waterproof Gel Eyeliner, which just might be your new, everyday, black eyeliner.
And we're not immune to the Euphoria effect — Donni Davey's Half Magic Face Gems made the cut, because guess what? Sometimes the TikTok hype lives up to the real deal. We picked these products not just because of the final result, but the entire experience, from color selections and range to ease of application and how long it holds up after you post that selfie.
And that's how we define the eyes-have-it factor. Why it won: If we'd had Hourglass Cosmetics Voyeur Waterproof Gel Eyeliner in the early 2000s, our Avril Lavigne-wannabe phase might have lasted more than two weeks. The creamy black glides on with ease and doesn't smudge, feather, or fade.
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