Insight on marketing products and solutions that put people first. - Dream Smart

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Tuesday, August 9, 2022

Insight on marketing products and solutions that put people first.

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  The rise of remote work emboldened employees to reconsider their relationship to work and start putting themselves first. We talked with Newsweek Expert Forum member — and longtime remote worker — Melissa Puls about the "human experience of work" and how putting people first should inform not just how you manage your team, but also your relationship with your clients and customers.

  Two and a half years after the start of the pandemic, it's clear that hybrid and remote work are here to stay. Allowing employees to work from a location of their choice is now table stakes for companies looking to recruit and retain top talent. But facilitating this transition demands a high level of IT infrastructure, including unified end-point management of users, devices, applications, and locations, along with their necessary permissions and credentials.

 The experience needs to be user-friendly and accessible but also secure and compliant, all while yielding actionable, data-driven insights.  This challenge — of delivering everything companies need to keep employees working happily and productively from any corner of the globe — is summed up in the mission statement that Melissa Puls, Senior VP and CMO of IT software company Ivanti, crafted for the company's early 2022 re-brand: "Make the Everywhere Workplace possible so people and organizations can thrive."

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